Hannah Smith Kiefer
Hannah.s.kiefer@gmail.com | hannahsmithkiefer.com | Fishers, Indiana
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Communications Consultant (June 2020-present)
Self-Employed
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Work with a wide variety of clients on varied marketing and public relations needs, including email campaigns, press releases, media campaigns, social media management and content creation, social media graphic creation, copyediting, website copywriting, blog writing and general strategic insight.
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Types of clients include: fire and life safety, automotive insurance, parenting membership groups, festivals, non-profits, health and wellness, real estate and more.
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Effectively manage my time and workload to support multiple clients while still hitting deadlines and executing top-notch work.
Indiana State Museum and Historic Sites (ISMHS), Indianapolis, Indiana (Nov. 2017-June 2020)
Director of Communication
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Oversaw and executed internal and external communication for the 12 locations of ISMHS.
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Oversaw blog and social media efforts for all locations; social media includes Facebook, Twitter and Instagram.
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Wrote marketing content for web, email and print publications, including the entirety of an event guide distributed to 16,000+ households quarterly.
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Created and executed strategic plans for public relations efforts, including the launch of a national, regional and local media campaign to promote an exhibit addressing the opioid crisis (opens Feb. 2020).
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Wrote and distributed news releases, media invitations, media tip sheets, internal newsletters and more.
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Pitched and wrote op-eds for national publications, including American Alliance of Museums’ Museum Magazine.
Conner Prairie, Fishers, Indiana (Nov. 2015-Nov. 2017)
Social Media Manager and Communications Specialist
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Managed social media channels for the museum (Facebook, Instagram, Snapchat and Twitter).
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Grew Conner Prairie’s Instagram by 46%; Facebook by 38%; and Twitter by 20% (from 2015-2017)
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Assisted with news releases, media visits, influencer coordination, blog articles nd other public relations tasks.
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Shot and edited photos and video for social media, the website and news releases.
Lafayette Journal & Courier, Lafayette, Indiana (Dec. 2014-Sept. 2015)
City Watchdog Reporter for Greater Lafayette
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Produced daily stories involving the West Lafayette, Lafayette and Tippecanoe County governments.
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Pitched and reported enterprise stories within and outside of assigned beat.
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Composed several social media pieces and personal columns.
Education
Ball State University, Muncie, Indiana (May 2017)
Master’s Degree in Public Relations
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Completed capstone project on optimizing community engagement on museum Facebook pages, later implemented at Conner Prairie; conducted research leading to renovation of an activity area at Conner Prairie.
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Studied crisis communications, public relations strategy, management and other subjects.
Indiana University, Bloomington, Indiana (May 2014)
Bachelor’s degrees in Journalism and Near Eastern Languages and Cultures
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Leadership and Honor Societies: Ernie Pyle Scholar, Hutton Honors College, School of Journalism Ambassador
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Languages: advanced German, beginner’s Modern Standard Arabic and Egyptian Arabic
Software Skills
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MailChimp, Asana, Slack, Cision, GovDelivery, photography, Photoshop, videography, iMovie, Adobe Premier, Canva, Buffer, Hootsuite, Microsoft Office, Adobe Creative Suite